Brands develop their own unique currency for their biggest fans. The value of each coin is guaranteed by their products and services – a world-first innovation.
2. Fans get involved
Fans of the brand buy the limited edition, value-backed coins. Which are then accessible via an eWallet on their smartphone. They have the option to keep the coins or spend them on the brand’s products and services.
3. Coins can rise in value
As brands launch exclusive products and offers, the value of the coins can go up. And up. But the coin’s worth will never drop below the initial offering. Fans can also mine for new coins by completing activities set by the brand.
4. Exchange coins
Coin holders can exchange coins with each other. If traded at the right time, 5 coins from one brand could be swapped for 6 coins from another. It’s an exciting way to invest in brands and get the most out of their growth.